INDUSTRY ARTICLE | 18 January 2026

Refloactive: New Year, New Goals – Physical Activity with Safety in Mind

The beginning of the year is traditionally a time for New Year’s resolutions. More movement, regular workouts, getting back to running, cycling or evening walks after work – physical activity consistently ranks among the most popular goals. And rightly so.
Movement means better health, improved wellbeing and more energy every day. However, there is one aspect that is still …

PRODUCTS AND SOLUTIONS | 18 January 2026

JettStudio Presents: Multifunctional Charging Stations

Wireless smartphone chargers with additional features are a practical solution for people who value convenience, aesthetics and modern technology. Multifunctional wireless charging stations allow users not only to quickly and comfortably recharge their mobile devices, but also to keep their workspace organised. They are perfect for the office, home and even while travelling.

TRADE FAIRS | 15 January 2026

PSI Düsseldorf 2026 - Meetings that build the industry

From 7–9 January 2026, representatives of PIAP took part in the PSI Trade Show Düsseldorf - one of the most important events for the promotional products industry in Europe.

For several days in January, Düsseldorf once again became a meeting point for the entire industry: manufacturers, importers, agencies, suppliers and industry organizations from all over the world. For PIAP, it was …

INDUSTRY ARTICLE | 12 January 2026

Content Localization: A Passport to B2B Relationships in Foreign Markets

Why does a German business partner reject an offer even though it has been correctly translated?
This is a question many companies ask themselves. In this article, we analyze why a “standard” translation is not enough. We focus on the nuances that determine trust in the German market.

TRADE FAIRS | 29 December 2025

PSI 2026 in Düsseldorf – an attempt to set a Guinness World Record! Join us and register your gadget.

During PSI – Promotional Product Service Institute 2026 in Düsseldorf, an official attempt will be made to set a Guinness World Record in the promotional products industry. The goal of the initiative is to collect 250 different promotional items representing 250 different brands.

TRADE FAIRS | 17 December 2025

International promotion – PROMO SHOW 2026

Over the past few years, the PROMO SHOW trade fair has gained media support from partners in various countries. Thanks in part to this, the promotion of the event has reached a wide audience across Europe and beyond. Now, with less than two months to go until the fair, promotional activities have gained momentum.

TRADE FAIRS | 16 December 2025

Registration for PROMO SHOW is now open.

Registration is now open for the International Advertising and Printing Trade Fair PROMO SHOW, which will take place on 11–12 February 2026. Registration is free and can be completed HERE.

INDUSTRY ARTICLE | 15 December 2025

Why do gift packs still make a difference? The power of offline experiences in the era of digital marketing

In a time when every brand is fighting for attention in an endless stream of online ads, one fundamental question returns: how can you make your audience truly remember you?
Not for a second, not for a single scroll, but for the long term.

Marketers are increasingly recognizing that despite the power of digital channels, it is offline experiences …

PRODUCTS AND SOLUTIONS | 14 December 2025

Joomp.eu – the only such directory on the European advertising market

The European advertising market inspires another edition of the Joomp.eu catalogue – a unique publication that connects manufacturers, distributors, and suppliers from across Europe. Each year, the catalogue is delivered directly into the hands of more than 5,000 professionals from the advertising, promotional gifts, and promotional gadgets sector – precisely where purchasing decisions are made.

PRODUCTS AND SOLUTIONS | 13 December 2025

Premium performance at a competitive price – API.PL expands its cutting plotter portfolio

API.PL, a distributor of comprehensive printing technologies, is expanding its portfolio with next-generation JWEI flatbed cutting plotters. The new SC, SG, and SL series machines respond to growing market demand in the advertising production, packaging, and textile sectors. The brand delivers premium-class machine capabilities at a price point that is also accessible to smaller companies.