CONFERENCES AND TRAINING | 31 July 2025

Retail 2026? Time for “Back to Detail”!

In a world of never-ending price wars and consumer reliance on promotions, the retail market now faces one of its toughest challenges: how to stay profitable without losing customers.

This year’s 7th RETAIL CHALLENGE POLAND 2026 FORUM will be held under the theme “Back to Detail is Retail”, placing a strong emphasis on returning to a deep focus on the customer — their needs, changing expectations, and behaviors. It’s a call to refine messaging, elevate service quality, and make decision-making easier for today’s empowered shopper.

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Time to act with precision. In today’s retail, those who go back to detail – win.

Rising costs, price wars, and increasingly demanding consumers — this is the reality retail operates in. That’s why at RETAIL CHALLENGE POLAND 2026, we’ll focus on what really works, and how to implement it here and now.

This year’s theme: “Back to Detail is Retail” is a call to return to what truly matters — understanding your customer, anticipating their needs, and building real value through execution.

We’ll deep-dive into the details that make a difference:
- Hyper-personalization and customer experience
Finding balance between AI and the human touch
Making the most of the data you already have
Focusing on implementation, not just analysis

🔹 Who’s joining us?

Over 400 professionals from across the retail industry — from grocery, fashion, beauty, home, FMCG, electronics and more.

Confirmed participants include representatives from:
ZALANDO, LOTTE WEDEL, NATURA, LEWIATAN HOLDING, KOMPUTRONIK, FRISCO, KOMFORT, INTERMARCHÉ, TATUUM, IGLOTEX, GRUPA PSB HANDEL, HORTEX, KAZAR, EUROCASH, WOLT, SUPER-PHARM, CASTORAMA POLSKA, POLOMARKET, BRIJU, RTV EURO AGD, GRUPA ŻYWIEC, DR IRENA ERIS, DECATHLON… and that’s just the beginning.

🗓 What’s on the agenda?

✅ 2 plenary sessions
✅ 11 thematic sessions featuring market leaders
Real-world case studies and fireside chats
Problem-solving workshops, networking breakfasts, evening cocktails, and a 1:1 meeting app
✅ Hundreds of meaningful conversations with those shaping the future of retail

🔍 Explore more:

👥 Meet our speakers:
https://retailchallengepoland.pl/prelegenci/

📄 Browse the agenda:
Day 1: https://retailchallengepoland.pl/program-1-dzien/
Day 2: https://retailchallengepoland.pl/program-2-dzien/

🎫 Reserve your spot now:
🔗 https://retail2025.registration-form.online

💬 Questions? Get in touch:
Anna Banaś
📧 anna.banas@braveconferences.pl
📞 +48 787 092 566

Polska Izba Artykułów Promocyjnych
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