Dr. Marek Borowiński, also known as Shop Doctor, is a renowned authority in color psychology and visual merchandising and the author of "Dr. Color: The Shades of Money, Happiness, and Sex." His extensive knowledge and experience, gained in part from working in the U.S. on marketing and promotional strategies for American stores, enable him to craft campaigns that captivate and boost sales effectively.

Why Participate in the Free Training Sessions?

The expert will share the latest techniques for creating advertising campaigns and designing promotional products that magnetically attract customers. His insights will show you how to combine color psychology, visual merchandising, and advanced marketing strategies to stand out in the industry and build brand value.

Don't miss this unique opportunity to learn how to create a stronger, more engaging brand that surpasses the competition and achieves long-term success.

DAY 1 – January 29, 2025

MARKETING MIX in Advertising and Marketing
The first day focuses on the psychological aspects of advertising, revealing the secrets of colors, emotions, and effective branding. Expert Marek Borowiński (Shop Doctor) will share practical techniques to boost conversion rates and foster strong customer relationships. Whether you are a marketer or a business owner, this session will provide valuable insights to make your brand stand out.

Schedule

11:00 – 11:35 Color Psychology: Secrets of Attention-Grabbing, High-Performing Advertising
Learn how to harness color psychology and the psychophysiology of vision to create ads and POS materials that captivate attention and emotionally engage customers. Discover practical techniques to improve conversion rates and outshine competitors.

11:50 – 12:30 Why Your Promotional Products Are Ignored – and How to Fix It
Common design mistakes make promotional items ineffective. This session will reveal simple fixes to transform them into loyalty-building tools rather than mere giveaways.

12:30 – 13:45 Lunch Break

13:45 – 14:20 Emotions That Sell: Creating Ads That Connect with the Heart
Learn how to evoke desired emotions and build an emotional connection with your brand using psychology-driven messaging to increase customer engagement.

14:40 – 15:15 Building a Memorable Brand: The WOW Effect in Five Steps
Create distinctive branding that leaves a lasting impression. Discover tips and tricks to ensure customers keep coming back.

Want to learn how to engage customers, create unforgettable promotional products, and build a memorable brand?
Register for free by emailing marketingmix@oohmagazine.pl with "DAY 1" in the subject line.
Limited spots available.

DAY 2 – January 30, 2025

MARKETING MIX for Sports Clubs
Day two focuses on the sports industry, providing insights on designing fan-loved merchandise and showcasing products effectively to boost sales. Learn how to create a strong sports club identity that attracts fans and sponsors, and take advantage of consultations with the expert!

Schedule

11:00 – 11:40 Designing Fan Merchandise That Fans Will Love
Many clubs fail by producing uninspired merchandise that fans don’t want to buy or wear. Learn how to design items that become symbols of loyalty and passion for your team.

12:00 – 12:40 The Sport Shop That Sells: Visual Merchandising for Sports Clubs
Effective product presentation is key to sales. Dr. Borowiński will explain visual merchandising techniques that enhance product appeal, attract fan attention, and boost revenue.

13:00 – 13:30 Building a Strong Sports Club Identity to Attract Fans and Sponsors
Learn how to leverage your club's story, values, and passion into a powerful brand. This session covers color psychology, design, and storytelling to create a compelling, emotionally resonant club image.

13:30 Consultations with Dr. Marek Borowiński
An opportunity for personalized advice and questions.

Participants attending all three sessions will receive gift packs.
Register for free by emailing marketingmix@oohmagazine.pl with "DAY 2" in the subject line.
Limited spots available.

The training sessions will take place at the International Advertising and Printing Trade Fair, PROMO SHOW. Separate registration for the fair is required – register [HERE].