The Advertising Market in a Nutshell

In just two days at PROMO SHOW, visitors can see hundreds of solutions that would normally take weeks to research: creative promotional products, new materials, technologies, and innovative solutions. As many as 300 companies have confirmed their presence, offering products such as T-shirts, caps, sweets, ceramics, key rings, notebooks, calendars, gift boxes, pens, clocks, and much more.

Attending such an event means huge time savings, especially for those who look for fresh ideas and differentiators for their clients on a daily basis. Most importantly, products can be touched, sometimes smelled or even tasted, and every question can be asked directly. At every PROMO SHOW stand, specialists are ready to share detailed information and advice.

Trends 2026

Trade fairs are also a space for comparison — not only of products, but also of creative approaches. In one place, it is possible to see how different companies interpret the same trends and market needs. This helps quickly identify what is truly new and valuable, and what is just another variation on a familiar theme.

According to Olaf Dąbrowski, in 2026 we will see a continuation of the eco-product trend. However, clients will increasingly verify whether a given assortment has actually been produced in a sustainable way, or if it is merely greenwashing on the supplier’s side. Moreover, more and more promotional products made in Europe will appear on the market. More: here. Another expert, Remigiusz Gremlik from SIDE Gifts, shares the same view on sustainability and adds that clients will pay even greater attention to product quality and usability. Full commentary: here.

During PROMO SHOW, the event organizers — the OOH magazine team — will also run SUPER GIFT, a competition for the best promotional product of the fair. In one place, at stand F11 in Hall 3, visitors will be able to see a cross-section of the Polish advertising market.

The PROMO SHOW Catalogue

If a company is looking for a specific product (for example, an annually ordered calendar, T-shirt, mug, or gift box), the organizers have prepared a special catalogue that helps find exhibitors who manufacture or distribute a given assortment. This is a major convenience, especially for visitors with limited time.

For those seeking originality, advertising trade fairs are not “just another event,” but a shortcut to inspiration. One or two days at PROMO SHOW can replace dozens of hours of research, meetings, and browsing offers. And in an industry where freshness and originality are key, such a concentration of knowledge and ideas is priceless.

If you work in the advertising industry and want to source original promotional products or key tools and services for business development, you can’t miss this event. PROMO SHOW starts on 11 February at EXPO XXI in Warsaw. Free registration is available here: CLICK.